Looking back on 2025, the meaning of play has clearly evolved beyond its traditional definition. The indoor amusement industry is experiencing a quiet but meaningful shift, moving from a simple place for children to a third space for family growth, where play, learning, technology, and emotional connection come together.

Indoor parks are no longer just spaces for children to run and parents to watch. They have become creative environments that blend design, culture, and technology, sparking imagination, encouraging exploration, and creating shared experiences for the whole family. This change has increased the value of family-focused entertainment and positioned indoor parks as an important part of the urban lifestyle and cultural scene, driving the industry toward higher quality and smarter development.

In 2025, Cheer Amusement® worked across projects around the world, using innovation to create experiences that truly connect with people. Through this work, four clear directions emerged: active play, flexible spaces, immersive experiences, and cultural integration.

These are not future ideas or marketing concepts. They are real spaces already brought to life, and real experiences enjoyed every day by families and children worldwide.

Now, let us take a moment to look back at 2025, to revisit projects created by Cheer Amusement®, designed, built, and delivered with care, and to explore how new ideas of play are being embraced around the world.

Diverse and trend-driven play defines the spirit of the Asian market. From high-energy sports play venues to creatively designed indoor parks, from IP-themed attractions to fully immersive environments, each destination has its own unique personality.

Let's explore this diversity together and discover the excitement that makes every park different.

Building on the strong partnership and experience developed through the Shanghai XBOX project, the collaboration moved to a new level with the creation of BIGX Super Sports Play Park—a new benchmark for indoor aerial sports play.

Covering more than 3,000 m² of immersive sports space and featuring over 1,200 m² of high-altitude challenge areas, the project introduces a new category of connected aerial sports play, redefining how urban sports and entertainment are experienced indoors.

With deep expertise in play equipment development and execution, Cheer Amusement® supported the creation of key attractions, including the Twin Towers Super Slide Club and a high-altitude adventure maze with 30+ interconnected challenges.

Through precise engineering, careful detailing, and strong on-site execution, play equipment and spatial design were seamlessly integrated—delivering a fully upgraded and memorable brand experience. 

The 5,000 m² City Hero store at Aeon Mall in Changsha, Hunan, has officially opened.

The project is built around the operator's core creative idea of “point, line, and surface” with red, white, and blue—the three main colors provided by the client—forming the overall visual identity.

Based on the client's original concept, Cheer Amusement® provided full-process support, from creative development and technical solutions to engineering execution and on-site delivery.

What began as a postmodern, artistic spatial vision was successfully transformed into a physical trendy play space—one that is highly recognizable, fun to experience, and built to meet strict safety standards.

Meland Sport has arrived at Lingnan Tiandi in Foshan with an all-new “Sports Factory” concept, covering over 13,000 m².

Featuring bold, high-impact color schemes and a wide range of challenging sports attractions, the project delivers a powerful and immersive indoor sports environment. Cheer Amusement® supported Meland Sport in creating a focused and energetic space dedicated entirely to movement, challenge, and performance.

How exciting can indoor sports be? Watch how we bring it to life — and come experience it for yourself.

 

This year, Cheer Amusement supported the brand transformation of Fefe Sheep, successfully opening new venues in Nanjing, Huai'an, and Jinan.

Each location is designed as a futuristic, space themed trendy sports center. Soft purples paired with metallic silver create a modern, immersive atmosphere that blends imagination with a sense of the future.

The venues feature a range of flagship attractions, many launching in China for the first time. Guests can experience the thrilling drop of the wave slide or enjoy the smooth, flowing speed of the flying slide, each offering a different kind of excitement.

Every attraction reflects Cheer Amusement's focus on innovation, quality, and craftsmanship, delivering fresh and memorable play experiences.

High saturation colors bring the energy of play to life. With its vertically integrated, end to end delivery model, Cheer Amusement® completed a standout indoor park for a leading shopping mall chain in India, featuring a clear height of over 9 meters.

Using its full in house product lineup, Cheer Amusement® paired bold design with signature attractions. The park combines multi zone slides, a Space Glide feature, and interactive sensor games to create a one of a kind experience that drives foot traffic and keeps guests engaged.

European safety standards were applied across design, production, and installation, ensuring the venue remains fun, safe, and built for long term performance.

A fresh fantasy garden meets a high energy sports zone, brought together by an original IP story that turns the entire space into an immersive adventure.

Guest favorites include the high altitude Air Coaster, the Super Climber obstacle challenge, and the Magic Tree climbing wall that inspires a strong sense of achievement.

Designed by Cheer Amusement® with edutainment at its core, movement, problem solving, and play work together naturally. Kids build strength, confidence, and focus while having fun.

From the very beginning, Cheer Amusement® set a clear goal for this renovation: bring new life to an old space and attract new visitors. By making full use of the cinema’s existing structure and the flexibility of play systems, the original theater steps were transformed into a Parent Observation Pod. The space keeps its memory while gaining new function and a more immersive experience.

Cost optimization was built into the process. By reusing and adapting the seating and framework, Cheer Amusement® reduced renovation costs and improved the value of existing assets.

With Space Exploration as the core theme, children can enjoy a cloud like ball pit, a two level Space Odyssey maze, and interactive projections. Features such as Grid Dance and the Black Hole Slide are designed for kids while making parent supervision easy. The project fills a local gap in immersive family entertainment.

X Venture has become a new landmark in Chiang Mai, supported by Cheer Amusement® through full project delivery and vertically integrated services. A one stop non powered play solution helped create a venue that is both highly attractive and operationally strong.

Over 30 attractions were planned based on site conditions and audience needs, supporting family visits, social groups, and team activities to increase dwell time and spending.

Strict quality control follows EN1176 and ASTM F1918 standards, supporting safe play for up to 500 guests at the same time.

From concept planning and design to production and installation, Cheer Amusement® coordinated the full process while aligning with local compliance requirements.

Soft macaron colors flow through the space, with layered play zones opening one after another to create a bright and welcoming environment.

Designed by Cheer Amusement®, the attractions serve a wide range of ages. Families can explore together, while children enjoy free and active play. Every visit feels warm, lively, and joyful.

Romantic purple and vibrant orange define a stylish indoor play space with a modern edge.

Popular attractions include the Space Glide, a giant bowl slide that challenges courage, and the Rocket Slide that delivers a weightless flying sensation. Rope elements and ninja style challenges test both stamina and focus.

With edutainment integrated throughout the layout, Cheer Amusement® blends movement and fun to support physical growth and cognitive development.

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