China's leading high-end indoor family entertainment brand Meland has officially made its first international appearance, landing at Siam Paragon — Thailand's most iconic luxury shopping destination and a landmark of global retail and lifestyle culture.
Spanning over 7,000 square meters across two levels, this flagship indoor playground is not just a new venue — it is a bold redefinition of premium family entertainment in Southeast Asia.
Designed as a fully immersive experience, the Meland Siam Paragon project features:
This next-generation indoor park goes far beyond traditional playground models. It fills a clear gap in Bangkok's high-end indoor family entertainment market while pioneering an elevated “play + education + experience” model — one that seamlessly blends fun, learning, aesthetics, and emotional connection.
As Meland's strategic amusement equipment partner, Cheer Amusement® played a key role in turning this ambitious international vision into reality.
Leveraging strengths in design & R&D, lean manufacturing, and high-fidelity cross-border delivery, Cheer Amusement® supported the project from concept to completion — ensuring the overseas flagship store launched exactly as envisioned.
This milestone project stands as Meland's first step in its global expansion strategy, and Bangkok — vibrant, international, and family-driven — was the perfect starting point.
With 140+ stores across China, Meland has built a loyal customer base and earned strong market recognition through consistent quality, innovative play concepts, and high repeat visitation rates.
The Bangkok flagship is not a simple replication of domestic success — it is a strategic globalization upgrade, tailored to international audiences while preserving the brand's signature aesthetic and experience philosophy.
Throughout the project, Cheer Amusement® worked closely with Meland to ensure that the “Meland Aesthetic” — refined, playful, and immersive — was flawlessly translated into an international context. This achievement earned Cheer Amusement® formal written recognition from Meland, acknowledging the precision and professionalism of the delivery.
In a premium family entertainment venue, amusement equipment is more than functional infrastructure — it is the core experience carrier.
At Meland Siam Paragon, every attraction is designed to:
Cheer Amusement®'s equipment integrates safety, innovation, and aesthetics, enabling parents and children to explore, play, and grow together. Here, play is not just an activity — it becomes an aesthetic language, a form of companionship, and an emotional experience that transcends age.
Meland's overseas expansion signals more than geographic growth - it reflects a strategic shift from single products to ecosystem-driven development. This milestone project is built on three solid foundations:
The Bangkok project stands as a benchmark for this approach.
For the project, Cheer Amusement's design team applied a comprehensive methodology, including:
From children's maze adventures and climbing structures to high-energy trampoline zones,every attraction was developed under rigorous quality control- spanning concept design, precision manufacturing, and on-site installation.
The result is a carefully calibrated balance between standardized global quality and localized cultural adaptation-apark that resonates strongly with the local market while remaining unmistakably true to Meland's brand DNA.
This is not just an overseas project. It's a scalable, repeatable model for global expansion.
When Meland entrusted Cheer Amusement® with the delivery of its first global landmark project, it was a decision grounded in trust.
Through comprehensive professional services, Cheer Amusement® transformed an international-quality blueprint into a fully realized space — setting a new benchmark for overseas expansion in the family entertainment industry.
Cross-border construction presents complex challenges — from regulatory compliance to on-site coordination.
Through rigorous site management, precise installation, and careful commissioning, Cheer Amusement®: Met strict local load-bearing and seismic safety standards Ensured every installation aligned perfectly with thnoe original design intent Achieved high client recognition for both safety performance and aesthetic execution The result: the on-time, high-impact opening of Meland's first overseas flagship in Bangkok.
The success of Meland Siam Paragon is another strong validation of Cheer Amusement®'s international capabilities.
From site planning and engineering calculations to customized color systems, lean manufacturing, and complex overseas delivery, we provide end-to-end, one-stop solutions for global operators.
We are not just a supplier — we are a long-term, value-driven partner, committed to growing together with our clients.
With stable quality, deep expertise, and extensive international project experience, Cheer Amusement® continues to support operators' global ambitions — co-creating value, experiences, and destinations worldwide.
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